Accor Pharmaceuticals is committed to ethical marketing of its products that offer value added benefits to our customers. The key to a total quality approach towards healthcare marketing is targeting, communication and feedback. Our Marketing Department has translated this objective into a practical action plan with identified focused segments and allocating complementing products to a team for optimal resource utilization.

The main focus is on market research to assess customer needs and identifying market opportunities. Based on this data, ethical and customer acceptable strategies are formulated. Our Marketing team receives regular training on product knowledge for existing products and intensive training prior to marketing a new product.

Accor Pharmaceuticals Marketing provides the latest information about recent developments on diseases and their management, not only by marketing molecules but also by conducting academic sessions within and outside the country. Knowledge regarding products is passed on through seminars, medical discussion meetings and ward presentations.

The sales team is the driving force behind any pharmaceutical company, and with new trends and strategies emerging in the industry it is imperative for Accor to continuously develop and apply new tactics and techniques.

Catering to customers’ needs through marketing of high quality products and efficient customer services and care have been the focal areas of Accor’s marketing.